In October 2023, LEGO expands its lineup with three brand-new themes, inspired by icons from popular culture. This strategic expansion highlights LEGO’s ability to evolve and remain relevant to diverse audiences, from TV series fans to music lovers and gamers.
First, fans of the popular Netflix series Wednesday can rejoice. LEGO will soon release a series of sets, including a buildable version of the beloved character Wednesday Addams. Additionally, there will be a detailed set of her room, complete with her colorful roommate Enid. Both sets will be available for pre-order soon and are expected to be a hit among both younger and older fans of the show.
LEGO’s second new theme is based on the iconic musical Wicked, a storyline exploring the lives of various characters from The Wizard of Oz. This collection offers buildable figures of the main characters and sets that bring key locations like their dormitory and the famous Emerald City to life. These sets will also be available for pre-order soon and are aimed at fans of both the musical and the classic Oz story.
Finally, LEGO is teaming up with the popular game Fortnite, resulting in a series of exciting new sets. Gamers can recreate the iconic Battle Bus and a Halloween version of the well-known character Peely Bone. For those with a smaller budget, there are also more affordable options, such as the Supply Llama and Durrr Burger. These sets are also available for pre-order and are sure to appeal to the vast number of Fortnite fans worldwide.
With these new product lines, LEGO not only strengthens its position as a market leader in the toy industry but also reinforces its commitment to tapping into trends from the entertainment and gaming worlds. By collaborating with popular franchises, LEGO continues to be a favorite among both children and adult collectors.
