Ubisoft, once a powerhouse in the gaming industry, has faced significant challenges in recent years. Major titles like Skull and Bones and Star Wars: Outlaws have fallen short of expectations, with both games underperforming critically and commercially. Additionally, the highly anticipated Assassin’s Creed: Shadows has been delayed, compounding the company’s woes.
Amidst this turmoil, rumors have surfaced suggesting that Tencent, alongside the Guillemot family (Ubisoft’s founders), may be considering a full acquisition of the company. Some sources even speculate that they might dismantle Ubisoft entirely to refocus or rebrand the business.
Shareholders have grown increasingly frustrated as the company’s performance continues to decline. Ubisoft’s controversial decision to blame gamers for some of its failures has only exacerbated tensions. The company’s stock has plummeted, falling from €22 (approximately $23) to around €10 (approximately $11) per share—a significant drop that underscores investor dissatisfaction.
And as much as we at Gamesight have always had a love for Ubisoft games, we might fear that this is the time to say goodbye. The golden era of well-made AAA titles from this studio seems to be fading, and the future remains uncertain.
