GTA 6-hype significantly increases PS5 and Xbox sales

GTA 6 is still months away from the release, but the huge hype around the new Rockstar game already seems to have effect. In the United Kingdom, sales of both PlayStation 5 and Xbox Series X/S have increased by more than thirty percent.

The increase follows shortly after the release of an extensive GTA 6-trailer, which managed to attract millions of viewers on different platforms. Almost four million people would have watched the footage live, while another 31 million viewers were reached via Netflix and 22 million via YouTube.

According to market research firm figures Nielseniq increased the sale of PlayStation 5 in the United Kingdom by 33 percent versus the previous week. Microsoft also benefited: sales of Xbox Series X/S took over the same period with 34 percent Please. Analysts highlight the increase in the new wave for GTA 6.

However, the high prices of consoles remain an important factor. Ronan Patrick of Newzoo expects major releases such as GTA 6 and Call of Duty to boost the console market, but thinks that the higher hardware prices will limit growth.

“We expect, thanks [GTA] And Call of Duty, an increase in the installbase. Not as high as it would have been... Nothing particularly big.”

— Ronan Patrick, Newzoo, opposite The Game Business

The sales figures show that GTA 6 is alreadyóór the release has a noticeable influence on the console market. The real impact will become clear once the game actually appears.