GTA 6-trailer stimulates sales of PS5 and Xbox in the UK

The interest in Grand Theft Auto VI has led to a sharp increase in console sales in the UK. After the release of an extensive trailer, sales of both the PlayStation 5 and the Xbox Series X/S increased by more than thirty percent. This is demonstrated by market data from research firm NielsenIQ. The figures indicate that the hype surrounding the new Rockstar Games title already affects the hardware market, despite the high console prices and the previous fall in sales.

The trailer attracted millions of viewers worldwide and created a new wave of interest in the long-awaited game. According to the provided figures, almost four million people watched the trailer live via streaming platforms. In addition, there were tens of millions of viewers through other channels, including YouTube and Netflix. The great interest underlines the enormous expectations surrounding the new title, which is expected to play an important role in the game market.

The effects were also visible in the UK sales figures. Sales of PlayStation 5 consoles increased by 33 percent compared to the previous week, while sales of Xbox Series consoles increased by 34 percent. The increase is linked to the renewed focus on GTA VI, all its weekly figures alone are not sufficient to determine to what extent the trailer is the only cause.

The positive development comes at a time when console manufacturers face persistent market pressure. The sale of the PS5 had a clear relapse before and 2025 was a particularly weak year for Xbox hardware in the UK, according to the information provided. Higher component costs, rising prices and economic uncertainty make it less attractive for consumers to purchase a new console.

However, the interest in large gamer releases seems to be an important incentive. Also titles like Call of Duty are seen as possible drivers of the sale. According to Ronan Patrick of market research firm Newzoo, the advent of major releases can contribute to an increase in the number of active console users, although expectations remain more moderate than in previous periods.

The strong sales figures show how much impact a large gamer release can have on the interest in consoles. Whether the increase continues in the coming months will depend, among other things, on new marketing campaigns, hardware price development and further information on Grand Theft Auto VI. The game seems to become important not only for Rockstar Games, but also for the wider console market.